The UAE based Eleganza La Mode started as simple home grown brand. From an extension of her house backyard, Rasha Noureldin started a small abayas collection to serve her relatives, neighbors, and friends, after her own self designed cloths attracted the attention of many during social gatherings and occasions.
Eleganza La Mode was officially created in 2005 operating from home with extremely limited number of staff. Since then the brand has evolved to a multi-store brand across the emirates, with over 30 employees including tailors, cutters, and designers.
Eleganza La Mode has established its first branch at Dubai – Jumeirah center in 2010 followed by the second branch at Dubai – Al Wasl Square building in 2012 and a third branch at Dubai Festival City Mall.
Eleganza La Mode has now become one of the UAE’s leading fashion brands, known at every UAE house, and fashion industry after becoming one of most prominent e-commerce brands and after participating in many fashion events, exhibitions, and fashion shows, including: Dubai Bride, Abu Dhabi Bride, Al Ain bride and Ras Al Khaimah Bride.
With the sought to revive the art of Arabic Abaya in a contemporary world for modern successful women, Rasha created a sense of traditional, modern design with beautifully crafted garments. Known for its high-quality materials, clean lines with layered details, the brand evolved to include more product lines. While the focus was on Abayas, the brand extended to include Moroccan caftans, dresses, gowns and evening wear as well as mommy & me occasional collection, appealing to wide variety of customers across different ages.
The brand’s uniqueness was developed in its use of best quality of fabrics, handmade details, fine embroidery, at desirable prices for a wider range of clientele.